By Harm G. Schröter (auth.)
One of the most positive aspects of the realm financial system because the overdue 19th century has been the becoming dominance of the yank economic system in either quantitative and qualitative phrases. elements of this improvement - e.g. explanation or the world-wide diffusion of Coca-Cola - were researched, yet principally in isolation. Americanization of the eu financial system provides a entire but compact survey of the expansion of yankee fiscal impact in Europe because the Eighties. 3 designated yet cumulative waves of Americanization are pointed out. Americanization was once (and nonetheless is) a fancy means of technological, political, and cultural move, and this evaluate explains why and the way the united states and the yank version of business capitalism got here to be permitted because the dominant paradigm of political financial system in modern Europe.
Americanization of the ecu economic system summarizes the continued dialogue via enterprise historians, sociologists, and political scientists and makes it obtainable to all kinds of readers who're attracted to political and financial development.
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Extra resources for Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1880s
The construction was rationalized according to Ford’s and Taylor’s precepts, using pre-fabricated parts, transported to site by rail, and assembled in place. Att the time (1926–27) the German construction industry was still dominated by artisanal labour, so Gropius’s modernist building site constituted a managerial and technological revolution. The French-Swiss architect Le Corbusier had even more revolutionary ideas; he published plans of houses to be assembled within three days! The characteristic appearance of this modernist architecture—lack of ornament and simple geometric shapes—came to be labelled international style, and it represented an amalgam of American and European aesthetics and technology.
Both agreed in its high value, but its meaning differed greatly. Both claimed to be much more individualistic than the other. Both were right when measured by their own definition. While in the United States individualism was not diminished by uniformity of consumption–—everyone drinking coke, driving tin-lizzies, or watching the same film—in Europe such behaviour was considered to be the denial of all individual taste, thought, feeling, being. “You are what you eat” was a widespread proverb on the Continent.
The spirit of the French—and the Continental— manufacturing industry was considered to be originality, variety, polish, and perfection. This was exactly what Carl Friedrich von Siemens had had in mind when he criticized the American trend toward simplification. The French writer André Siegfried enlarged on this attitude, claiming that in the USA people were happy to adapt to goods while in Europe goods had to adapt to people. ”53 The rationalization movement, Taylorism, and Fordism all represent versions of Americanization whose content and modes of transfer can be documented reasonably clearly.
Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1880s by Harm G. Schröter (auth.)