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Extra info for American Wheels Chinese Roads
Said one GM executive involved in the early communications, “When SAIC first came to GM, they asked about building a minivan together. ” Volkswagen was against the program, too. It enjoyed a strong relationship with SAIC and cringed at the idea of GM or Ford or any competitor moving into “their” backyard of Shanghai. With its second joint venture in the north, Volkswagen accounted for 50 percent of cars produced in China, dominating the industry. In 1993, there was no reason to believe that China could effectively stem the flow of illegally imported cars either.
The intention, after all, was to build an impressive full-size sedan to displace the imports from Japan. Swando then suggested Cadillac. No, SAIC said, Cadillac is too ostentatious, too over the top. The central government would kill the project if they were to see Cadillac on the cover page. Growing a little impatient, the SAIC team finally came out and named their target. What we really want, SAIC revealed, is Buick. Buick? Buick? Swando’s team was at a loss for words. Buick was the choice of the older set in America, the country club types who spent leisurely half days during the week playing golf and saving for their retirement homes in Florida.
Being driven around in a pickup truck would instantly place you in the category of tu and render you the laughingstock of your social circle. Second, in the early 1990s very few farmers were even able to scrape together enough money to purchase a pickup truck. Instead, they bought tiny micro trucks and micro vans made by Chinese companies with technical assistance from Japanese brands Suzuki and Daihatsu. Those runabouts were usually priced at about $3,000. The Chevrolet S-10, starting at $18,000 was in a no-man’s-land: far too rich for farmers and far too lowly for the image-conscious people in government.
American Wheels Chinese Roads by Michael J. Dunne